You're not hiring hours or a standalone role. You're hiring the part of the funnel your company doesn't cover — built, directed and executed from the outside, with the method and Prospector built in. Fixed price. No employment relationship. At half the cost of building the team in-house.
The entire commercial engine: from demand generation to close, and on to expanding the accounts you've already won. Senior leadership, method and Prospector inside. Not a standalone role — the whole commercial function, operational from day one. You focus on billing.
Both services work the same funnel. What sets them apart is where they stop.
SQL Generation covers the hardest stretch at the top: turning a contact who fits your ICP into a prospect who wants to buy. It validates the fit, identifies the decision-maker, confirms the need and the budget — and that is where it hands over. It doesn't go down into the detail of your business and it doesn't negotiate: your team does that.
Revenue Engine doesn't stop there. It takes that opportunity all the way to signature. And then it expands it.
The boundary is the moment where someone has to understand your business from the inside and sit down to negotiate. Before that line, SQL Generation. From it onwards, Revenue Engine.
Revenue Engine also covers the entire left-hand stretch.
SQL = Sales Qualified Lead
We don't sell MQL. We sell SQL: verified opportunities, with the decision-maker identified, the need confirmed and the fit validated. A recurring service, not a campaign — every month the same volume of opportunities lands, ready for your team to close.
On-demand production capacity, with its own rates, independent from the other two options. When there's a peak, a large project or a temporary vacancy, we're extra expert hands — under your brand and your standard, not a second agency competing for your client.
Websites that sell from your positioning: message, SEO, analytics, and design. Not templates — conversion architecture.
The marketing side that feeds the funnel, and the side that measures whether it works. Available on its own or alongside the website.
Already have a structure and just need to fix certain stretches or push a specific project? You buy directed time, without committing the whole system.
For SMEs whose business doesn't fit a standard product or a by-the-book B2B funnel. We build whatever you're missing around your real process — without forcing you into a template.
The technology engine embedded in Revenue Engine and in SQL Generation, also available on its own for your own team to run, with rollout and training. It sits on top of your stack and feeds it: one bill instead of four.
It's not a standalone role or piecemeal consulting. It's the entire sales function — from market to close — organized into four modules that work as one system.
You hire the entire system, or just the module you're missing. The leadership and the judgment are always the same.
A four-beat cadence — from noise to structure. We don't sell phases: we sell the outcome of each one, and why it makes economic sense.
You know exactly why you're not growing.
We see the structure beneath the noise and quantify where growth is leaking.
Clear direction, less dependency on people.
We design the machine from market to close and prove value early.
Your team starts selling differently.
We put it into motion and run it: reliable forecasting, quota on target, Prospector deployed.
You multiply capacity without growing the team.
The system improves on its own every quarter. The method's compound interest.
We don't bill hours or the inflated fiction half the agencies promise. We commit to a volume of opportunities, with acceptance criteria and replacement; the rest we estimate from 25 years selling this — ratios within market bands, adjustable to your business. What we don't commit to are your sales: that also depends on your closing, and nobody serious signs off on an outcome that sits in someone else's hands.
We're accountable for the work and its quality — what's actually in our hands.
Ratios within B2B mid-market bands, to be calibrated against your real history. The closes row applies to Revenue Engine; under SQL Generation the close is yours. An estimate, not a contractual promise.
Volume isn't results. The industry sells fantasy; the real market delivers noise and almost no sales. We work the same volume at the top — and pull four times more real opportunities out at the bottom.
And to see it with your own numbers, the calculator below shows exactly how much you save versus building the team.
Adjust the team you'd have to build and coordinate, and compare it with Vertex's full system. Estimated fully-loaded cost figures — refined with your own.
Every phase ends in something real that stays in your company — even if we stop working together one day. Tangible, yours, and working.
How selling works here, written down. Sales judgment turned into a document, repeatable by anyone on the team.
Your ideal customer and buyer personas mapped into something actionable, not a hunch.
The complete commercial architecture: from market to close, with roles, processes, and SLAs.
Pipeline, forecast, and KPIs live. Reliable forecasting, not an optimistic spreadsheet.
The script from prospecting to close, with multichannel sequences ready to run.
The commercial OS installed on top of your stack and feeding it, with your team trained.
Where growth is leaking and the priority order for fixing each leak.
What gets done, in what order, and with what expected impact. With milestones and owners.
You're not buying a diagnostic:
you're buying knowing exactly why you're not growing.
You're not buying a strategy:
you're buying clear direction and less dependency on people.
You're not buying implementation:
you're buying your team starting to sell differently.
You're not buying software:
you're buying multiplying your capacity without growing the team.
Six months — the time it takes the system to mature and produce visible results. After that, it's reversible with notice. It's not an employment relationship: it's a service.
Yes. If you already have structure and just need to fix specific parts, we come in with one-off services billed by time. The DNA — end to end — is for whoever wants to outsource the entire function.
Consistently from month 6, with quick wins before that. We work with committed KPIs and SLAs from day one, so progress is measurable every month.
Perfect: we don't replace, we direct and make what you already have useful. Prospector sits on top of your stack and feeds it; the team gains a system and a shared standard of judgment.
A fixed monthly retainer, paid in advance. Revenue Engine as a Service: €5,200/month plus a 4% success fee on closed revenue, paid only if there's a sale — the service closes, so it earns on what it closes. SQL Generation as a Service: €2,900/month (founding rate), with no variable at all — here you close, and we don't charge on your sales. Marketing Delivery: by block of hours or fixed-scope project.
If you already have someone who closes and what's missing is real opportunities coming in, SQL Generation. If there's nobody to lead and nobody to close — or what you have isn't working — Revenue Engine. The boundary is the moment where someone has to go down into the detail of your business and negotiate: before that line, SQL Generation; from it onwards, Revenue Engine.
Yes — embedded in Revenue Engine as a Service and in SQL Generation as a Service. If you'd rather run it yourself, it's available as a separate SaaS (from €690/mo).
A conversation, not a demo. We'll see if Vertex is right for your company — with judgment, not pressure.