VERTEX · THE ARCHITECTURE BENEATH
The opportunities were never missing.
They were lost in the noise.
System Vertex
Order isn't invented. It's revealed.
We call that Revenue Architecture
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Complex B2B processes in IndustryDistributionLogisticsTechnologyServicesHealthcare
What is Vertex?

The Sales Leadership that builds a system to grow your company predictably.

You outsource all commercial management end to end. We build it, run it, and scale it — with visible results from month six, without you having to build structure or take on the risk.

The starting point

It's not a market problem.
It's a structure problem.

Good products, good teams, and huge opportunities that never turn into revenue — because no one has designed the system that coordinates people, processes, information, and decisions. We call that tangle of disconnected tools and criteria the commercial Frankenstein. Vertex eliminates it.

The Frankenstein, from the inside
OPPORTUNITIESREVENUE →
CRM↓ leaks out
EXCEL↓ doesn't add up
FORECAST?↓ gut feel
SDR↓ no criteria
CHANNEL↓ no memory
Five misaligned pieces · most never reaches revenue
The commercial Frankenstein
  • Every department decides on its own, with no shared criteria.
  • Every salesperson sells their own way.
  • Intuition, with no reliable forecast.
  • Spreadsheets that don't match each other.
  • Five tools that share no memory.
  • Isolated heroes; the pipeline collapses.
Vertex — one single system
  • One leadership, one single criterion.
  • One shared method, repeatable and scalable.
  • Governance with forecast and pipeline.
  • One single truth, one dashboard.
  • One stack with one memory: Prospector.
  • A system that executes and doesn't fall over.
Did you recognise yourself in the left-hand column?

Find out which part of your sales function is broken

Eighteen questions across six dimensions. It returns your level —from Artisanal to Architecture—, your score out of 100 and the three things you should fix before anything else.

REVENUE READINESS SCORE™ · 3 MINUTES · NO SIGN-UP
Run the diagnosis
How we work

The Vertex Method™

It doesn't work because there's talent. It works because there's structure. The same. Every time. Inevitable.

You're not buying «consulting»: you're buying a method of our own — scalable, repeatable. A four-movement cadence — from noise, to structure — with Prospector built in. It's an indivisible system: you don't buy loose layers, you hire the dedication that makes it run.

01 · Discover
0 %

Reveal

We see the structure that already exists beneath the noise, and quantify where growth is being lost.

Sprint 0 · Discovery ·
Revenue Assessment
02 · Build
0 %

Build

We design the complete machine from market to close, and prove value early.

Architecture · Roadmap ·
Quick Wins
03 · Operate
0 %

Operate

We put it to work and run it: reliable forecast, quota on target, Prospector deployed.

Rollout ·
Governance
04 · Scale
0 %

Scale

The system improves itself every quarter. The compound interest of the method.

Continuous
optimization
The operating engine

Before it thinks, it perceives.

It perceives every signal. It remembers every conversation. It anticipates. It recommends. It executes — before you do.

Prospector is the engine we execute with. It doesn't replace your stack — it sits on top and feeds it. It automates the repetitive work of prospecting, preparation, research, and follow-up, so your team's time goes where it matters most.

Prospector
Prospector
From scattered pieces, a system that thinks.
One kernelOne memoryOne copilot
Research per leadPrioritized queueLive battlecardHandoff with memoryAttribution down to the euro
What no one else does
Assists your call liveDetects the objection and lights up the answer in ~1s, in Spanish. Others analyze it after you hang up.
Orders your day against YOUR ICPYou open it in the morning and don't have to decide who to call: it's already decided, reasoned, and ordered.
Nothing falls through the cracksEvery promise made on a call turns itself into a dated follow-up. More is lost to forgetting than to rejection.
Traces activity down to the euroIt connects January's call to March's contract. A stack of disconnected pieces can't.
The proof

We don't just say it. We show it.

Building the function in-house isn't hiring a role: it's building and coordinating an entire team — leadership, AE, SDR, and tools — with its ramp-up curve, its turnover, and its severance. With Vertex you get the complete system from day one.

In-house team
Vertex
The two curves, milestone by milestone
DAY 1
In-house teamSearch and hiring. The cost starts long before the results do.
VertexAccess to the complete system from day one.
MONTH 6
In-house teamLearning ramp — and the turnover risk that sends the curve back to the start.
VertexFirst results: the earliest opportunities mature.
MONTH 12
In-house teamFull employer cost: social security, variable pay, holidays and severance.
Vertex~30 % lower cost, and reversible. The Vertex advantage.
Same destination · different curves
Month 6
Visible results from the maturation of the first opportunities.
~30 %
In savings versus the fully-loaded cost of an in-house team.
€0
In social security, severance, vacation, and termination risk.
No risk
Reversible service with committed KPIs and SLAs. If it doesn't work, it stops.
〔 Space reserved for 2–3 real transformations with numbers — pending data (VMS 23). Savings figure illustrative. 〕
Why does Vertex exist?

It's not just another consultancy.
It's a system born from real experience.

Over more than twenty years selling technology from nearly every angle — prospecting, key accounts, presales, channel, sales leadership, and strategy — the pattern kept repeating: the company never failed because of a person; it failed because no one had designed the complete system. Vertex is the company we would have wanted to find.

We don't build sales teams. We build the way those teams think, decide, and grow.
Companies don't fail for lack of talent. They fail because talent works without a system.
Prospecting · SDROpen the market
Account ExecutiveFull sales cycle
Key AccountKey accounts
Partner ManagerChannel and partnerships
Sales LeadershipPresales · strategy · team
The synthesis of it allRevenue Architecture
«We don't design processes from a meeting room. We design them from the experience of having held every one of the roles we coordinate today.»
What you're hiring

Revenue as a Service.
You buy the stretch you're missing.

You're not hiring hours or a standalone role. You're hiring the part of the funnel your company doesn't cover, run from the outside with KPIs, SLAs, and continuous follow-up. No risk, at half the cost of building the team in-house. Two ways to buy it, depending on where your problem sits today.

From catalogue to system
Sales Leadership as a Service

01Strategy

ICPGTMPositioningPricingOffer

02Demand

ProspectingOutboundInboundChannelPartnerships

03Execution

PipelinePresalesNegotiationClosingPlaybook

04Intelligence

CRMForecastDashboardsAIReporting
One system. Not a catalogue.
The complete ecosystem · Option A

Revenue Engine as a Service

The entire commercial engine: from demand generation to close, and on to expanding the accounts you've already won. We build it, we run it, we execute it — with the method and Prospector built in. You focus on billing.

Senior leadershipCloses the deal
€5,200/month · + 4% success fee on closed revenue — the variable is paid only if there's a sale. No employment lock-in, reversible.
Opportunities, not form fills · Option B

SQL Generation as a Service

We don't sell MQL. We sell SQL — Sales Qualified Leads: verified opportunities with the decision-maker identified and the need confirmed, ready for your team to close. A recurring service, not a campaign.

€2,900/month · founding rate · no variable · 4 SQL/month as a reference.
Production capacity · Option C

Marketing Delivery as a Service

Websites, SEO, SEM, analytics, and custom projects. Extra expert hands when there's a peak, a large project, or a vacancy to cover.

Block of hours or fixed-scope project · websites from €1,500.
The engine, in-house

Prospector SaaS

The tool built into options A and B, also available on its own to run in-house, with rollout and training.

One flat rate, everything included · from €690/month.
Before you decide whether this is expensive

Work out what your sales leadership costs you today

Salary and social security, variable pay, turnover, severance risk, tooling and the months until the person actually produces. The real twelve-month cost, not the one on the contract. The model is open: change the numbers and compare.

THE REVENUE COST MODEL™ · 12-MONTH TCO · NO SIGN-UP
Open the calculator
Yes, but…

The questions that matter

Is this a consultancy?

No. A consultancy hands you a report and leaves. Vertex builds and runs the commercial system with you until it produces predictably. You're buying growth, not advice.

Isn't it cheaper to just hire someone?

The real cost of an employee isn't their salary: it's their fully-loaded salary (social security, resources, vacation) plus severance and rigidity. For the same dedication, the service costs the same or less, with no risk and with committed KPIs and SLAs.

What if it doesn't work?

It's a reversible service, with no employment relationship and a notice period. Exposure is low, and if it doesn't perform, it stops — no severance, no sunk costs. The minimum term for the leadership service is six months, the time it takes the system to mature.

I already have a CRM.

Perfect: we don't replace it, we make it useful. Prospector sits on top of your stack and feeds it. The problem is almost never the tool — it's the system around it.

How do we get started?

With a conversation — not a sales demo — 30–45 minutes to see if there's a fit. If there is, we start wherever makes sense for where you are.

Vertex might not be right for your company.

Growth was never the problem. Structure was.

Outsource your Sales Leadership without giving up a first-class structure. A conversation, not a demo — with judgment, not pressure.

Request a conversation
30 minutes · we'll know if there's a fit
Not ready to talk yet? Start here
Diagnosis

Revenue Readiness Score™

Where your sales function stands today, which of the four levels it sits at, and what three things to fix first.

Start
Numbers

The Revenue Cost Model™

The real twelve-month cost of building sales leadership in-house. Editable, with your own figures.

Calculate
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