THE REVENUE LIBRARY · VERTEX

What we know,
in the open.

Analysis, frameworks, tools, and data to turn growth into a system. No signup. No smoke and mirrors.

FEATURED · THE REVENUE COST MODEL™

The real cost of your sales leadership, with your own numbers

Building the function in-house (people + stack + setup + ramp + risk + time) versus having it as a service. Two modes, everything editable, results in the open.

CALCULATOR · 12-MONTH TCO · LIVE
INDEX

All pieces

TOOLS · ECONOMICS LIVE

Revenue Cost Model™

Building sales leadership in-house vs. having it as a service: 12-month TCO, with your numbers and the assumptions in plain sight.

CALCULATOR · 3 MIN
FRAMEWORKS · DIAGNOSTIC LIVE

Revenue Readiness Score™

Six dimensions, four levels: where your sales system stands and what's holding it back. In three minutes.

DIAGNOSTIC · SCORE 0–100
RESOURCES · AUDIT LIVE

Revenue Systems Audit™

The public version of our audit: the indicators that let you self-assess, block by block.

CHECKLIST · SELF-ASSESSMENT
INSIGHTS · SALES LEADERSHIP LIVE

Outsourced sales leadership: the definitive guide

What it is, when it makes sense, what it costs, and how it works on the inside. Written by someone who does it.

PILLAR · 8 MIN
INSIGHTS · REVENUE ARCHITECTURE LIVE

Revenue Architecture: what it is and why you need it

The definition of the category, the system's nine building blocks, and the four levels of maturity.

PILLAR · 9 MIN
INSIGHTS · COST LIVE

How much does a sales director cost in Spain?

Salary is just the tip of the iceberg: the real first-year cost, layer by layer, with editable figures.

INSIGHT · 7 MIN
INSIGHTS · THE DECISION LIVE

In-house vs. outsourced vs. fractional

The three real paths to getting sales leadership, side by side, with their decision matrix.

COMPARISON · 8 MIN
INSIGHTS · CATEGORY LIVE

The commercial Frankenstein: why your sales function isn't predictable

The enemy has a name: hand-stitched tools and functions that depend on people. It's not talent — it's structure.

INSIGHT · 6 MIN
RESOURCES · FAQ LIVE

Frequently asked questions

The 28 real questions about outsourcing your sales leadership: what you're buying, what it costs, when you'll see results.

BANK · 14 GROUPS
RESOURCES · GLOSSARY LIVE

B2B sales glossary

Revenue Architecture, pipeline, forecast, ICP, SDR, RevOps… the terms that are actually used, explained with judgment.

21 TERMS

Signals

One briefing a month. What we learn building sales systems — no filler.

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